Over the last few years, Cosmetic industry has grown rapidly thanks to its high- quality innovative products and effective social media strategies. To keep growing, the beauty leader knew it needed to bring its brand story to life and evolve its digital experience. The brand’s previous eCommerce site was built on a custom platform that inhibited its ability to handle promotional and seasonal traffic spikes. The platform was also unable to support international business initiatives. The core foreign markets – the Middle East, UK, Australia, and Europe – drive considerable traffic and sales, but the brand could not personalize its shopping experience for these international customers. Buying cosmetics is a very personal and interactive experience, and those website did not align with the brand that customers know and love.

Clashing colors, inconsistent product imagery, and a complex online shopping process hindered conversion. On top of this, mobile experience was missing the mark. More than half of the brand’s core demographic site traffic comes from mobile devices, but nothing about experience was optimized for mobile shopping. Despite the traffic, mobile engagement and conversion severely lagged behind other digital channels and envisioned an all-new site that would embody its strong brand identity. Guidedselling tools and searchable, premium content would encourage visitors to shop, and mobile-first design would ensure that they received the same immersive experience on any device. Realizing this ambitious vision called for a strategic partner with an established industry track record and deep technical expertise.

Solutions

After designing the all-new cosmetic experience, we built and implemented the site on the Salesforce Commerce Cloud platform. Commerce Cloud’s scalability ensures that engaging, on- brand experience can perform during seasonal traffic spikes and grow along with the business. Master architecture allows to easily generate, launch, and manage new sites as the brand continues expanding overseas. Numerous integrations help power the new shopping experience. The company’s internal OMS and TradeGlobal’s supply chain management solutions create a cross-border commerce system allowing The products to be purchased in 190 countries around the world. Pixlee enables the site to leverage high-quality user-generated social media content, and new loyalty (CrowdTwist) and subscription (OrderGroove) integrations allow to interact with customers in more ways than ever before.

Outcome

Built on Commerce Cloud, the new site continues to drive operational efficiencies for . Faster load times and improved stability during key promotions have allowed for stronger conversion across all devices. Order management and content deployment is easier than ever thanks to key integrations. it was even able to quickly launch a specific EU/ UK site to more easily manage differences in tax calculations.