Manage profiles in multiple social networks from one place.
Listen to social conversations around their companies.
Analyze the intention of social media posts (complaint, support request, etc.) and react promptly, if needed.
Set social engagement alerts to let the system automatically notify team members once it detects a critical post (e.g., containing a complaint).
Set automated workflows for the system to detect specific patterns in social media posts and trigger some action (for example, a complaint initiates case creation in Microsoft Dynamics CRM).
Generate social engagement analytics.